One of the most important steps required for successful start of media advertisement is banners creation. They form positive impressions about your brand, products or services.
Parameter CTR determining ratio between quantity of clicks and exposures is used for effectiveness evaluation. If CTR is within the limits of 2...3%, your banner considers being effective.
Techniques that permit to increase CTR value:
- Bright colors. Red & orange, blue, purple, green & blue, light & brown and black colors are the best for using;
- Professional and qualitative design. Well-designed banner increasingly attracts attention to itself;
- According to statistics, CTR of animated banners in comparison with static is on 30...50% higher;
- Large scale banners attract more attention and concurrently, size in bytes should be minimal for acceleration of loading;
- Visitors better memorize original concept banners and consequently, a product that they promote.
Hints on creating and effective using of banners
- Size of any static banner shouldn't exceed 20 KB and of animated – 40 KB;
- Using of standard-sized banners permits to locate them on different platforms;
- Color gamma of a banner should be limited by three-four bright colors;
- Banners should include original inscriptions what will attract visitors;
- It is desirable to create several different design variants of one banner and periodically change them to avoid monotony;
- It is recommended to update design of a banner every month for increasing of effectiveness;
- Banner has to be changed if CTR is lesser than 2%.
According to a statistics, top part of any page and section of a browser window that is visible by default are the most often overviewed and the most clickable areas, so banners should be located exactly here. It isn't recommended to place side by side more than two animated banners because perception of visual information by visitors noticeably becomes more complicated. Also a lot of banners shouldn't be situated in one area of a website because their effectiveness will reduce repeatedly in this case.
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